Monash University is a fascinating client. Packed with world-leading researchers whose life-changing work in fields like medical engineering and IT needs explaining in clear, concise, human terms to properly blow people’s minds. My job in writing this brochure was to interview the Monash Institute of Medical Engineering’s brilliant doctors, hopeful patients and visionary technical experts. To show the potential of radical treatments for everything from heart disease to blindness. And to engage philanthropists, emotionally and financially, in the commercialisation needed to take these ideas to the masses. Big challenge. Quite a privilege.