Whether you’re a sole creative, small business or larger agency I’ll work collaboratively with you to understand your needs and objectives and create killer content that nails the brief. Every time.
I offer a full suite of writing and editing services for small business and media clients, from planning to strategy implementation and ongoing contributions.
My expertise spans marketing and branding collateral, publicity and promotional copy, websites and multi-platform digital content, industry news and columns, member profiles, customer features, blogs, columns, case studies, video interviews, fundraising materials, reports and submissions, training resources and conference/workshop wrap-ups.
I can create fresh copy from scratch or whip your existing communications into shape.
Multiple stakeholders? No problem. I often interview staff, clients or audiences to weave together complex threads into satisfying stories.
I collaborate closely with your branding experts to ensure the stories I tell for your business are the ideal fit for your brand and audience. If you’re looking for conversational directness, rich detail and crystal clarity, you’ve just found it.
I’m a copywriter with more than 20 years experience as a journalist and editor working in-house and freelance for publishers including Lonely Planet, Fairfax and Niche Media. I specialise in the arts, design and creativity but regularly write about all the good stuff: education, food, business, travel, media, kids, adventure, technology, cycling…
My features, profiles, blogs and columns regularly appear in magazines like Green and UPPERCASE, on websites like illustratorsaustralia.com and artshub.com, and in digital and print media produced by corporate clients like Monash University and The Australian Education Union.
INDUSTRY MEMBERSHIPS AND AWARDS
+ I’m part of the 2017 Walkley Foundation Media Incubator and Innovation Fund with my online interview series Why Thank You, I Made it Myself.
+ I’m a member of Craft Victoria’s inaugural Writers Program.
+ I’m a staff member at Illustrators Australia.
+ I’m a member of the Moreland Business Women’s Network.
+ I have a BA in Journalism from RMIT, studied graphic design at Monash, and regularly accrue skills in everything from social media marketing to watercolour illustration via short courses, workshops and private tuition with talented folk I admire.