BLOG

What the blog??

No outpourings on my week here, I promise. This blog is actually your easy-to-navigate guide to popular topics emerging from my interviews with makers, craftspeople and designers. Subscribe at Why…

BRANDING

Fashion designer Anika Cook of The Gently Unfurling Sneak says learning to understand her brand’s essence and how best to honour it commercially eventually showed her when to say yes…

MONEY

In the latest interview, fashion designer Anika Cook of The Gently Unfurling Sneak says switching from spreadsheets to accounting software as her business grew in scope and complexity helped her…

INSPIRATION & ADVICE

Anika’s inspired by other makers’ stories. She’s forever asking questions and attending talks and workshops at places like Craft Victoria to pick up fresh ideas from makers she admires. Madeleine…

STARTING OUT

“I think I started with zero business nous,” Anika says. “I just didn’t know anything about business. I rocked up to Rose Street Artists Market with a bunch of things…

FAILURE & SUCCESS

“The best business advice that I’ve gotten is to celebrate the failures as well as the triumphs,” says Anika. “I got this from an old studio-mate. She said if you’ve…